VAS Marketing

VAS content is driven by popular culture - music, movies, TV, sport - the hottest and the latest. Many VAS Suppliers use mobile marketing to drive VAS uptake, but lack the tools to realise the potential.

Mobile content promotion

By promoting the right content to the right people at the right time, response rates grow. Many VAS suppliers have purchase history data which they want to use to target promotions, but they lack the tools to automatically use it on every campaign or to automatically track the results. With automated targeting and tracking applied systematically, response rates increase.

Subscription service promotion

Promoting subscription services drives usage and renewals - targeting light users encourages them to consume content, keeps them engaged and stops them from drifting away. Targeted reminders around expiry dates bring higher renewal rates.

Up-selling in real-time

Up-selling just after a purchase brings proven results. The customer is in a mood to purchase, so a real-time, immediate promotion of a related product or service yields and higher-than-usual response rate.

The Solution

Flytxt Neon is an integrated mobile marketing platform for VAS suppliers to boost revenues through intelligent mobile marketing.

With Neon's automated Data Fusion Engine, consumer behavior is updated daily, for example:

• Purchase history
• Subscription data

Using this data to target promotions gives much more focused campaigns and higher response rates. With targeted campaigns, personalised around the behavior of each subscriber, VAS suppliers can get the right content to the right people at the right time and increase revenues.

To know more about Flytxt and Neon, email This e-mail address is being protected from spambots. You need JavaScript enabled to view it