VAS Marketing

VAS content is driven by popular culture - music, movies, TV, sport - which is hottest and the latest. Many operators use mobile marketing to drive VAS uptake, but lack the tools to realise the full potential.

Mobile content promotion
By promoting the right content to the right people at the right time, message inventory is freed-up, marketing messages move from being an annoyance to a benefit and as a result response rates grow.
Subscription services promotion
Promoting subscription services drive usage and renewals - targeting light users encourages them to consume content, keeps them engaged and stops them drifting away. Targeted reminders around expiry dates bring higher renewal rates.
Marketing on Top-ups
We are most likely to spend when we have money. Triggering marketing messages immediately after a top-up or as part of the recharge confirmation message targets subscribers when they are most likely to buy and increases response rates.
3rd party VAS management
Lack of tools severely constrains the potential of 3rd party VAS marketing. Operators often have to hand over lists of subscribers to the VAS supplier and have no idea of the effectiveness of their promotions. VAS suppliers often have no control over targeting and no idea about other promotions that have been rolled out. With central management of campaigns, capacity allocation and campaign tracking for all operators and 3rd party VAS campaigns, response rates grow.
Localised Marketing
Many operators have both local marketing and central marketing teams. Coordinating campaigns and capacity is difficult and time consuming, but can bring major benefits. With a coordinated view of local and central marketing programs, capacity can be allocated more effectively, the success of regional promotions is visible to central marketing and response rates increase.

The Solution

Flytxt Neon is an integrated mobile marketing platform for operators to boost their VAS revenues through intelligent mobile marketing.

With Neon's automated Data Fusion Engine, subscriber behavior is updated daily, for example:

  • Purchase history
  • WAP browsing logs
  • CRBT subscription data
  • IVR portal minutes of usage

Using this data to target promotions gives much more focused campaigns, better use of messaging inventory and higher response rates:

  • Target a cricket promotion to everyone who has browsed the cricket section of the WAP portal
  • Encourage IVR subscribers to use their full allocation of minutes each month
  • Remind inactive CRBT subscribers to update their caller tune to the latest hits

With targeted campaigns, personalized around the behavior of each subscriber, operators can get the right content to the right people at the right time and increase VAS revenues.

To know more about Flytxt and Neon, email This e-mail address is being protected from spambots. You need JavaScript enabled to view it