Loyalty and Retention

High acquisition costs, market saturation and number portability make it increasingly important for Operators to communicate effectively with subscribers to increase Loyalty and Retention.

Lifecycle marketing

Regular, targeted communication based on subscriber time-on-network and call-patterns builds loyalty. Campaigns based on handset lifecycle get subscribers hooked on features and services, build brand loyalty and reduce the tendency to churn at the end of the contract period.

Loyalty promotions

Loyalty promotions encouraging the uptake of "sticky services" have proven successful in increasing subscriber loyalty. Two-for one movie tickets, preferred access to concert tickets and money-off promotions get results, and a well-run, well-promoted program can dramatically reduce churn for years.

Subscriber CRM

With a 360-degree view of each subscriber's demographics, a history of campaign responses, and inbound messaging capability the marketer can run relationship-marketing campaigns focusing on the needs and preferences of different segments and micro-segments of subscribers. A strong relationship builds loyalty.

Grace period management

Targeted promotions to prepaid subscribers based on balance and validity reduce lost revenue through lack of balance or expiry. By targeting increasingly attractive offers as the expiry date approaches, operators can reduce the number of subscribers entering the grace period. For those that do go into grace, timely offers can increase the number of those who recharge, and reduce the number of those who churn.

The Solution

Flytxt Neon is an integrated mobile marketing platform for operators to increase Loyalty and Retention through intelligent mobile marketing.

With Neon's Lifecycle marketing module in Neon Push Marketing application, marketers can set rules determining what message is sent at what lifecycle stage and Neon will automatically run the campaign. Individual subscribers automatically receive appropriate offers relative to their particular circumstances and expiry date.

Neon's Push Marketing and Interactive Marketing applications are ideal for delivering Loyalty promotions, including Couponing. Neon's built-in recommendations engine builds "stickiness" by encouraging repeat conversions based on previous behavior.

Neon's built in CRM database, analytics and Data Fusion ETL Engine form the heart of Neon's CRM capability. With automated import and export, Neon acts as a clearing house for mobile marketing data, maintaining daily synchronisation with operator business systems to ensure that marketers have a complete, up-to-date, 360-degree view of each subscriber.

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