Audience Interaction
Mobile gives media properties the opportunity to have a “mass one-to-one” dialog with their audience, growing the audience size, building brand and loyalty, and creating value for advertisers.
- Driving traffic
- Audiences want to interact with TV presenters, radio jockeys, magazine columnists and their guests. Mobile is the way they want to do it, less hassle and cheaper than a call, more immediate than email. For media companies more interaction means bigger audience, more buzz and excitement. As well increasing the media property value, mobile traffic can be a revenue generator through premium rate messaging, and footer advertising.
- Votes & Polls
- Votes and Polls presents a great opportunity to drive audience participation and build value. The rise of reality shows with participants voted off by the audience has been a worldwide phenomenon and this format is an established revenue generator. Mobile is a proven vehicle for such interaction, it's quick, universal and easy.
- Competitions & Promotions
- Competitions and Promotions are a mainstay of many media channels. From customer acquisition to simple revenue generation, mobile is the most personal and immediate way of encouraging audience interaction. By capturing profile information and logging consumer behavior, there is the opportunity to add value beyond a one-off campaign and use CRM techniques to build further value.
- User-generated content
- User-Generated Content(UGC) through digital devices is hot and the latest way to drive audience interaction. Mobile is great for UGC particularly for magazine, radio & TV shows, festivals and concerts. Drive user-generated messages to your property, exercise editorial control, publish them on Web, WAP, TV ticker, outdoor Big screen TV or a social-networking site.
The Solution
Flytxt Neon is an integrated mobile marketing platform for Media companies to increase Audience Interaction through intelligent mobile marketing.
Neon's Interactive Marketing application and optional Inbox module are ideal for driving traffic, running votes and polls, competitions and promotions and managing user-generated content. As part of every interaction the audience is profiled in Neon's built in CRM database and Analytics Engine. These profiles can be used for further interactions, such as Push Marketing.
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