CEO's Message


Dr. Vinod Vasudevan, CEOHello,

The first quarter of 2010 has been exciting for us.

We rolled out the latest version of Neon, Flytxt’s closed-loop mobile marketing technology platform. This marks a new era of increased marketing agility. Marketers can now do ‘closed loop mobile marketing campaign’ in minutes. It sets a new industry benchmark and we are pleased to bring this set of unparalleled capabilities to our customers to increase subscriber value through innovative marketing techniques.

The other key initiative was the launch of Mobile Marketing Mantra, a blog on mobile marketing trends, technology and best practices. Our objective is to provide a platform for our experts as well as industry practitioners to discuss topics of interest and share best practices. I would like to personally invite you to visit our blog and share your feedback.

Going forward, we will focus on expanding our global footprint.In India, we are poised to serve around 150 million subscribers, accounting to almost one-third of country’s total subscriber base.

We believe that mobile operators can potentially drive mobile advertising market to achieve threefold growth, if they leverage their unique assets of unparalleled advertising inventory and real-time access to subscriber data. Flytxt is committed to enable operators to accomplish this through right enabling technology.


Regards,
Vinod Vasudevan
Group CEO, Flytxt