Newsletter from the Technology Leader in Mobile Marketing Vol 4 • March 2010

CEO's Message

Dr. Vinod Vasudevan, Flytxt
We believe that mobile operators can potentially drive mobile advertising market to achieve threefold growth, if they leverage their unique assets of unparalleled advertising inventory and real-time access to subscriber data. Flytxt is committed to enable operators accomplish this through right enabling technology. Read More Dr. Vinod Vasudevan

Neon’s latest version sets new benchmark in marketing agility for operators

The new version of Neon delivers a step change in marketing agility and effectiveness, compared to existing marketing systems. With Neon, mobile operators can run closed loop marketing campaigns within minutes, from a single web desktop, without the help of IT specialists. Read More neon news

What will drive mobile marketing in Asia?
Rohit Dadwal, Managing Director, MMA - APAC

The mobile marketing industry has seen several milestones in the past year. Industry hopes for 2010 include tech-savvy consumers welcoming rich content on mobile, engaging campaigns from a more mature and experienced group of mobile marketers, and eager brands ready to jump on to the mobile marketing bandwagon.
Read More
Rohit

The Essential 5 Minutes of Mobile Marketing
Thomas Schuster‚ the Co-founder & Sr. VP - Product and Technology, Flytxt

I am sure you have heard the hype about mobile being such an immediate medium. But it seems more like an abstract concept to marketers than a day to day practice. Make a change, think how mobile can exploit the emotional consumer lifecycle. Don’t let technology barriers stand in your way, that’s not an excuse anymore. Read More thomas schuster
To know more about Flytxt & Neon visit : www.flytxt.com

In the blog

Mobile Marketing Mantra logo

Choosing Mobile Marketing Technology is not an Operational decision

Top 10 Mobile Marketing Challenges for Operators

Mobile Operators as ‘Advertisers’:
A Big Opportunity Beckons!


Read More

 News & Views

Mobile Shopping: Soon a reality
As published in Express Computer.


WiMax proliferation can change rules of mobile/VAS game

As published in CIOL.

Operators unlocking the value of subscriber information
As Published in Mobile Marketing Magazine.

More news & views...

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